Studio Necula is a branding & packaging studio founded by Denis Necula, dedicated to helping companies connect to customers. Essentially we are matchmakers for brands and customers.
Brands that connect to their customers, outperform any other business in the market, create better products and offer better services. Businesses that connect to their customers is a win not just for their shareholders, but for the society at large.
This is why we strive to help businesses tell their stories, create lasting impressions and connect to customers.
And we do this by marrying good, simple design to strategic thinking to create a love language that brands can use to find their other half: the customers.
These are the tools we use to help your brand connect to its customers
Brand Descipher™ is the process we use to get to know your brand, it's ideal customer, and what are the tools we need to use to connect to them.
This includes:
- Customer Profiles
- Brand Attributes
- Brand Personality
- Brand Positioning
Brand Identity is the process of creating an appropriate visual language for your brand, based on the information we learn in the Brand Descipher™ phase. This will be then deployed on all consumer touchpoints consistently. A consistent Brand Identity helps create loyalty among customers.
This includes:
- Primary & Secondary Logo
- Font Pairing
- Colour Pairing
- Brand Collateral Design
Using the visual language created in the Brand Identity phase, we can create packaging for products to connect to customers.
This is the equivalent of a quick and more superficial makeover for your brand. It's far from ideal but it is far less time consuming and it only yields results in the short term.
This includes:
- Primary & Secondary Logo
- Social Media Profile Pack
3 Discovery Calls (2 hours each), where we define and shape the foundation of your brand.
Presenting a moodboard that allows you to get a general sense of the look & feel of your new brand.
After getting a confirmation on the moodboard from you, we get to work and we start shaping your brand.
At this stage we refine the design based on the information we gathered in the Discovery and deliver all files.
Denis is a brand designer with over 10 years of experience working with brands from a myriad of industries ranging from Health, Hospitality, Creative & Construction.
He graduated from the National University of Arts, Bucharest, with a BA in Visual Communication & Design.
He is passionate about traveling and has a deep love for classical vocal music, secretly dreaming of becoming an opera singer.
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