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Project details

Windfield

Art Direction
Branding
Logo Design
Web Design

Windfield is a ready-to-assemble, modern furniture, decoration and home accessories manufacturer and retailer based in Maple Grove, Minnesota, USA. Windfield is characterised by the modernist designs and a high standard in the manufacturing processes, ensuring all its products are premium.

The Windfield logomark is a modern geometric representation of the initial of the name, constructed from three separate elements as a subtle reference to the ready-to-assemble nature of its products.

The two shades of green were chosen as the primary colours of the brand as an allusion to the extensive forested areas of the state of Minnesota, with the contrasting Cocoa Brown complementing the cold nature of the greens.

A product naming strategy was established together with Windfield's team to name all of their products based on lake names from the state of Minnesota, a state known as "the land of 10.000 lakes".

The result is a modern and bold identity designed to place the Windfield brand at the forefront of a highly competitive field.

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